Every new startup business owner dreams of being the best in their market. Competition is often tough, and it's always inspiring to see underdogs fighting against bigger competitors and winning despite a lack of resources.
One such tool I admire is Premium SEO NZ, who, although being small and underresourced compared to many of their entrenched competitors, are delivering amazing results for their clients month after month.
SEO is a notoriously 'snake oil' industry with many players selling services that fail to deliver on their promises. As a result, many businesses look at the practice in general with great skepticism. It will be interesting to see if Premium can do anything to change this as time goes by.